New Product Opportunity
CHALLENGE
Turning A New Product Into a New Opportunity
OBJECTIVES
Rapidly assess growth potential of an entrepreneurial CEO’s idea for dental surgery and dry-mouth patients. Develop a business model, then launch it successfully in targeted markets. Define a value proposition to achieve transformational growth for product and business.
STRATEGY
Use Acceleration Workshop to convert hypothesis into a new-to-the-world value proposition and viable new consumer business. utilize Lismore Advisors to “pressure test” the concept and refine it, getting the product to market as quickly and successfully as possible.
RESULT
Lismore Advisors rapidly developed multiple market scenarios. The team established organization, operation and market requirements for successfully entering Physician and Consumer Retail Health Product Markets. With clear next steps in mind, the CEO was able to prioritize market entry options and finalize the design and business case to successfully launch through Amazon and retail pharmacy chains.
ADVISOR EXPERTISE
Family Business, Healthcare, Consumer Technology