business plans

Becoming an entrepreneur is the millennial version of wanting to become a doctor, a lawyer, or an engineer several decades ago. Although, more accurately, millennials still want to be any of these professions. They just want to go about it in an enterprising manner. In other words, they want to turn their passion into profit. If

The term “brand equity” gets thrown around marketing circles a lot. You may have come across it and even wondered what it meant. Investopedia defines brand equity as “a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent.” Coca-Cola, Costco, Starbucks, and Tylenol are a

We’re living in uncertain times: Political turmoil, the rapid advancement of technology, and our increasingly global economy mean that it’s difficult to know what the world will be like in a month, in a year or in a decade. As an entrepreneur and leader, that means you may not even know how to proceed, let

When you spend years immersed in a single topic, it’s easy to get lost in it, and lose sight of what outsiders know, see, and care about. Every time you’ve had to stop someone mid-sentence to ask what they’re talking about, or let your eyes glaze over during a presentation filled with acronyms you weren’t

Great leaders know that it’s important to recognize that they don’t have all the answers, and that asking for help is strength, not a weakness. This principle is the basis for why we hire great employees, and why great leadership teams are key to a successful brand. The very best business owners go even farther: